About Carrie Xu

Carrie Xu

About Yanqin “Carrie” Xu (徐燕勤)

I am the founder of ChinaX Sports & Media, a sports and media consulting firm that helps bridge the sports world between China and the U.S..

I grew up in Shanghai, China but have been living and working in the U.S. for the past 9 years. From 2011 to 2017 I worked for the Pac-12 Conference as Senior Manager, International, and helped promote the Pac-12 Conference and U.S. college sports to the China market. Before that I worked for Nike China and Nike International Basketball.This blog was a project out of my passion for sports and international cultural exchange and collaboration that I developed in my years as an MBA student at University of Southern California (USC).  I was also the Vice President at USC Marshall Sports Business Organization.

I have been deeply impressed by the fascination of sports in the U.S. during my time here, no matter it was watching the USC football games and March madness, volunteering at NBA All-Star weekend and IMG World Congress of Sports, listening to speeches given by legendary executives such as Peter Ueberroth or simply passing by the neighborhood recreation center seeing bunches of kids kicking balls there every weekend. I have been dreaming of bringing such level of sports participation, professionalism and business sophistication back to China. I am fortunate that on my current role I am doing what I am most passionate about, that is to bridge sports between the US and China. At the same time I have met and worked with many people in the U.S. and around the world who have a curiosity about the sports and business in China. If you are one of them, then this blog is exactly written for you and hopefully it will bring you some valuable information and/or fun of reading.

Please note that all the thoughts and opinions on this blog are mine, and not that of my employer’s.

Connect with Carrie on LinkedIn.

Follow Carrie on Twitter.

Please feel free to contact me at Carrie.Xu@chinasportsbiz.com with any questions or comments. I look forward to hearing from you.


5 thoughts on “About Carrie Xu

  1. Carrie,

    Thank you for blogging about these topics. I find them very interesting and hope to read more.



    Posted by Micah Smith | August 23, 2011, 9:07 am
    • Thank you so much Smitty! I am so glad to hear from you and learn that you find my blog articles interesting. I will try my best to provide more interesting articles. And if you have any questions about China and sports in China, please feel free to let me know.

      All the best,


      Posted by Carrie Xu | August 24, 2011, 10:52 am
  2. Are you on Weibo?

    Posted by Mark | October 14, 2011, 9:04 am
    • Hi Mark,

      Nice to hear from you. Thank you for visiting my blog. If you read Chinese, you can find my personal Sina Weibo at http://weibo.com/xuyanqin001, on which I share not only Chinese sports biz info but also much other latest news and info on China. Currently, I am also developing a Weibo dedicated to ChinaSportsBiz.com, it will most probably be in English. I will let you know when this Weibo is officially launched. And your thoughts and comments will always be most welcomed.



      Posted by Carrie Xu | October 14, 2011, 11:16 pm
  3. Carrie, these articles are wonderful, do you continue them? We are having a read from the Pregnancy and Postnatal Fitness Advisory Board in Australia. Please feel free to contact us anytime, we would love your input on our International Relationships. Well done again

    Posted by Alicia Stephenson | November 23, 2016, 2:03 am

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Welcome to ChinaSportsBiz.com

My name is Carrie Xu. I hope you enjoy reading this blog.
Please note that all thoughts and opinions of this blog are my own, and not that of my employer.

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