Expert Interview

This category contains 2 posts

Expert Interview with BDA Sports CMO – “Team Yao’s” Bill Sanders [Part I]

Bill Sanders is one of the few American sports executives who have a uniquely deep and broad experience working with top Chinese athletes, sports brands and institutions. As the US marketing director of “Team Yao” – the team behind Yao Ming, Bill has played a pivotal role in making Yao Ming a global icon. As … Continue reading

Expert Interview with Renowned Chinese Basketball Commentator and Youth Program Director Weiping Zhang: China’s Basketball Development After the Yao Ming Dynasty

On July 20th, the legendary Chinese NBA star Yao Ming announced his retirement from basketball, hundreds of millions of basketball lovers in China were saddened by the end of the Ming Dynasty. What does it mean to the future of Chinese basketball? How should China bring its basketball to the next level after the Ming … Continue reading

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