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Expert Interview with BDA Sports CMO – “Team Yao’s” Bill Sanders [Part I]

Bill Sanders is one of the few American sports executives who have a uniquely deep and broad experience working with top Chinese athletes, sports brands and institutions. As the US marketing director of “Team Yao” – the team behind Yao Ming, Bill has played a pivotal role in making Yao Ming a global icon. As … Continue reading

Shaquille O’Neal is on China tour, to propose Shaq vs. Yao exhibition games in China

  On October 15th, Shaquille O’Neal arrived in China for a “Goodbye Legend” promo tour hosted by his Chinese brand sponsor Li-Ning. He will stay in China till October 20th and visit Beijing, Jiangmen, Shenzhen, Nanning and Kunming to promote the sneakers. But Shaq also has his own big China plan. According to Chinese top … Continue reading

Yao Ming’s Twitter tribute to Steve Jobs caught Chinese national attention

While there were over 63 million tribute messages been published on China’s Twitter-like, government-controlled, micro-blogging site Weibo within a day of the Apple CEO’s death, perhaps there was not a single one of those messages caught as much attention as the Twitter tribute sent by Yao Ming. On Oct. 9, Yao Ming wrote on his … Continue reading

Chinese NBA player Yi Jianlian signed 1-year contract with CBA team Guangdong Hongyuan

The Chinese NBA player Yi Jianlian, who played for the Washington Wizards in the past season will return to China and rejoin his former team Guangdong Hongyuan Southern Tigers of the Chinese Basketball Association. The Tigers officially confirmed the news on Saturday night. Liu Hongjiang, the general manager of Guangdong Hongyuan told Xinhua that “Yi … Continue reading

Chinese athletes mourn Steve Jobs with Tweets, iPhone and iPad

“It took the passing of Steve Jobs for the world to realize its love affair with the man and the products of his vision. And there are few place where this is more evident than in China.” Forbes recently summed up the reaction from China to the death of Steve Jobs. Within a day of the Apple … Continue reading

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