BDA Sports

Expert Interview with BDA Sports CMO – “Team Yao’s” Bill Sanders [Part I]

Bill Sanders is one of the few American sports executives who have a uniquely deep and broad experience working with top Chinese athletes, sports brands and institutions. As the US marketing director of “Team Yao” – the team behind Yao Ming, Bill has played a pivotal role in making Yao Ming a global icon. As … Continue reading →