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Bill Sanders is one of the few American sports executives who have a uniquely deep and broad experience working with top Chinese athletes, sports brands and institutions. As the US marketing director of “Team Yao” – the team behind Yao Ming, Bill has played a pivotal role in making Yao Ming a global icon. As … Continue reading
On October 15th, Shaquille O’Neal arrived in China for a “Goodbye Legend” promo tour hosted by his Chinese brand sponsor Li-Ning. He will stay in China till October 20th and visit Beijing, Jiangmen, Shenzhen, Nanning and Kunming to promote the sneakers. But Shaq also has his own big China plan. According to Chinese top … Continue reading
While there were over 63 million tribute messages been published on China’s Twitter-like, government-controlled, micro-blogging site Weibo within a day of the Apple CEO’s death, perhaps there was not a single one of those messages caught as much attention as the Twitter tribute sent by Yao Ming. On Oct. 9, Yao Ming wrote on his … Continue reading
Basketball China’s national basketball team won Iceland by 80-66 in a friendly on Sep 10, one of the warm-up games for China ahead of the upcoming Asian Championship. It was the first victory for the team in nearly a month. Wang Zhizhi, China Center, said, “We need to drill better together but reducing injuries is … Continue reading
For the past few weeks, I’ve always been looking for a great book, a book about China and sports in English that I could recommend to my dear readers of this blog. And now I am happy that I found one. “YAO: A Life in Two Worlds” is a memoir by Yao Ming with Ric Bucher, an … Continue reading
Back to School Plan Soon after his retirement announcement, Yao Ming revealed his plan to go back to school within this year during an interview with China’s national television channel CCTV. Although Yao himself did not say which university he would go to for further education, it was reported that Shanghai Jiao Tong University has … Continue reading
The day after Yao Ming’s retirement announcement, China’s official newspaper China Daily published an article named “Welcome home, Yao Ming!”. The article said: Yao made tremendous contributions to sport, culture and commerce during his NBA years. But as he said, this is not a full stop, only a comma in his life. Like a giant … Continue reading
Yao Ming giving the statement The news conference Yao Ming with NBA officials Yao Ming with his family Yao Ming with friends/guests to the news conference The foreign journalists
Via China Daily Hello everyone, leaders, guests, and friends from news media, good afternoon, and thanks for coming. Today is an important day for me. For myself, my basketball career and the personal growth in the future, it has a particular meaning. At the end of last year I broke my left foot for a … Continue reading
Welcome back home Yao Ming! All the best to your new journey!
China Sports Business 